Marketing and Communications
Adapt to changing market conditions with Millennia’s preference driven marketing and member engagement tools.
CRM & Member Management Highlights
Millennia’s analysis and communication functions make it easy to mine the value of your customer data, helping you identify new revenue opportunities and to build tailored promotions to target your services more effectively.
Know Your Customer
Build a comprehensive record of customer interactions, instantly accessible by management and staff.
Fully integrated
Automatically builds facility usage and spend data directly from bookings and point of sales systems.
Engagemement
Ad-hoc and automated messaging created directly within the system and distributed digitally.
Recruitment
Manage prospective members through the recruitment process, identify and retain at-risk member relationships.
Sales Management
Schedule, assign and track sales and service follow ups through the built-in system calendar.
Personalisation
Intuitive query tools make it easy to identify and match service offerings to target customers.
Key features
- Profiles database
- Profile / spend reporting
- Auto mail merging and emailing
- Company and Agent database
- Booking source and channel analysis
- Client activity, ‘Very Important’ notebook
- Voucher and merchandise sales option
- Data Import / Export routines
- Merging, unsubscribing and GDPR functions
CRM screen examples
Profile maintenance
Database selection
Voucher sales order
"Millennia is now at the forefront of all the Club's processes. From our point of sale terminals, the events diary, and of course the management of the membership, Millennia is used to administrate it all."
Jack Birley, Secretary, Athenaeum Club, customer since 2015